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☆ A top exec at PR giant Edelman lays out its plan to invest in generative AI
▼ + stars: | 2024-04-26 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

To do so, Edelman recently promoted Brian Buchwald to global chair of product and AI to oversee the firm's AI investments. Buchwald joined Edelman in 2023 and was previously the global head of product, trust data, and technology at the firm. Previously, this tool used small language models and now uses generative AI and large language models, Buchwald said. Using generative AI has increased the tool's ability to predict future trustworthiness with 97% accuracy, he said. More broadly, holding companies have made significant investments into generative AI for content creation that compete with Edelman.

Persons: Edelman, Taco Bell, Brian Buchwald, Buchwald, Weber, Interpublic Group's Weber, Jay Pattisall, Forrester Organizations: eBay, Business, New York Times, Google, Adobe, Edelman, WPP Locations: Talkwaker

☆ A TikTok ban could be terrible news for Apple and Tesla
▼ + stars: | 2024-03-15 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +4 min

China could retaliate against Apple and Tesla via brand damage campaigns or stifling local ops. AdvertisementA potential TikTok ban in the US could spell trouble for Apple, Tesla, and other American companies operating in China. And on Wednesday, China's foreign ministry warned TikTok ban attempts would "eventually backfire on the US." Deepwater Asset Management managing partner Gene Munster told Business Insider he believes a TikTok ban has a 25% chance of materializing. In a world where there is a TikTok ban, Munster said, "Chinese leadership could expand its anti-iPhone campaign beyond the government."

Persons: TikTok, —, Gene, Munster, Dan Ives, Tesla Organizations: Apple, Service, Asset Management, Gene Munster, Business, Wedbush Securities, BI, Wynn Resorts, Las Vegas Sands, Texas Instruments, IPG Photonics, Financial Times, Huawei Locations: China, United States, Las Vegas, Qualcomm, Munster, —

☆ Why Netflix, Disney, and other Hollywood companies are flocking to CES this year
▼ + stars: | 2024-01-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Advertising and marketing pros made up 7% of CES' attendees in 2023, per CES. Look for topics like the creator economy and the rise of artificial intelligence to dominate the conversation for advertisers, Kassan added. And Roku, which is closing in on its search for a new ad sales head, is sending a large contingent. The cost advertisers pay for streaming ads is expected to decline as platforms release more inventory, particularly with Amazon unleashing ads on Prime Video. Advertisers also have more options with the fast-growing FASTs (free, ad-supported streaming TV channels), which primarily offer older TV shows and movies.

Persons: David Benioff, Weiss, Alexander Woo, Amy Reinhard, execs, It's, who'll, Patrick Pannett, Michael Kassan, Evan Spiegel, Kassan, — that's, Rita Ferro, NBCUniversal's Mark Marshall, NBCU's Peacock, NBCUniversal, Peacock, NBCU, Tanner Elton, Amy McDevitt, Ludacris, Jon Steinlauf, GroupM Organizations: Netflix, CES, Business, Consumer Technology Association, Madison Avenue, Walmart, Disney, Nexstar Media Group, Nvidia, Paramount, CTA, Tech, NBC, Bravo, Amazon Ads, Warner Bros, Magna, CTV, Hulu, Intelligence, Prime Video Locations: Las Vegas, Peacock

☆ Spotify plans to split with its longtime ad agency as it looks beyond music streaming for growth
▼ + stars: | 2023-11-17 | by ( Lucia Moses | ) www.businessinsider.com time to read: +2 min

Spotify is quietly looking for a new ad agency to handle its media planning and buying as it takes steps to broaden its business beyond music and podcasts and push further into performance marketing. The audio streaming company is planning to part with its global agency of record since 2017 , ad holding company IPG Mediabrands' UM, according to two knowledgeable sources. Spotify shared a statement saying: "Today, UM is Spotify's agency of record. In October, Spotify posted an operating profit, its first since 2021, as user and advertising growth along with price hikes boosted results. Spotify has since pivoted away from heavy spending on podcasts and made some of its shows available on other platforms to spur audience growth.

Persons: Daniel Ek, Publicis, Joe Rogan, Michelle Obama, Dawn Ostroff Organizations: Spotify, UM, Business Locations: North America

Two years ago, it started building a new tech platform called Convert, and officially launched it this year. Convert helps retailers who sell ads ensure their inventory is available to as many advertisers as possible. This provides more competition for ad slots, so retailers get a fair price for their inventory. PubMatic's technology also helps retailers sell to smaller advertisers as well. PubMatic's Convert provides a portal for those smaller advertisers to log on and manage their retail media buys.

Persons: PubMatic, Rajeev Goel PubMatic, IPG, Peter Barry Organizations: Lyft Media Locations: Spanish

☆ Insiders question WPP CEO Mark Read's bounceback plan after chaotic period of mergers, account losses, and a stock market slump
▼ + stars: | 2023-10-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

"OMD and Publicis are winning all the meaningful pitches," said a former WPP agency executive, referring to competitors Omnicom and Publicis Groupe. Further, GroupM is just one of the many parts of WPP's business that Read needs to fix. Insiders describe a whirlwind of change but confusion about the bigger visionA current WPP agency executive said they were frustrated by what they described as a vacuum of information about the bigger strategy for WPP. Getty Images"It feels like something bigger has to happen now," said a current WPP agency executive. The ongoing pitch for Volkswagen's $4 billion global media business underscores the tremendous amount of resources needed to win the proposal, and the huge prize at stake.

Persons: Christian Juhl, San, GroupM, Publicis, Kirk McDonald, McDonald didn't, Ogilvy, it's, Thomas Singlehurst, Juhl, Mark Read's, It's, Read, Martin Sorrell, AKQA, Sard, Wunderman Thompson, J.Walter Thompson, Joanne Wilson, Andrew Scott, Roberto Quarta, Angela Ahrendts, Craig Barritt, —, haven't, Clark, Arthur Sadoun, WPP's Read, Michael Farmer Organizations: WPP, Publicis, L'Oreal, Omnicom Media Group, Pfizer, North, GroupM, Verizon, Discovery, Adobe, Citigroup, Shanghai, reined, AKQA Group, Finsbury Glover, Partners, Young, Rubicam, London Stock Exchange, Brexit, Getty, Burberry, Apple, The New School Industry, VW, Groupe, Epsilon Locations: San Francisco, China, EssenceMediaCom, Kansas, Kansas City, New York, Mayfair , London, New York City

☆ Uber is moving its $600 million ad account from WPP to Omnicom
▼ + stars: | 2023-09-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Uber is switching its $600 million ad buying business from WPP to rival Omnicom, according to two people familiar with the matter. Uber began a competitive pitch for its media business in March. Florian Adamski, Omnicom Media Group CEO, said in a statement that its agencies would make its "strategic data capabilities" central to its work for Uber. Omnicom media agencies have notched up a handful of sizeable wins since the beginning of July. New business has included the $585 million Beiersdorf account, the $150 million global HSBC business, and the $150 million brief from lottery operator Allwyn Entertainment, according to marketing industry tracker COMvergence.

Persons: Omnicom, WPP's, Uber, IPG Mediabrands, David Mogensen, Florian Adamski, WPP's GroupM, Adweek, IDComms, It's, Sean, Diddy, Combs Organizations: WPP, Omnicom Media, Omni, HSBC, Allwyn Entertainment Locations: Asia, Pacific

☆ WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers
▼ + stars: | 2023-09-25 | by ( Ashley Davis | ) www.businessinsider.com time to read: +8 min

Three retail media experts discuss the unique advantages and challenges of this evolving market. The conversation was part of Insider's event, "A New Era of Retail Media," which took place on Tuesday, September 19. At a recent event hosted by Insider and presented by Snowflake, retail experts shared insights into how retail media is changing the advertising industry. Argyilan added that retail media is quickly gaining in popularity because of opportunities that didn't exist in other channels previously. But retail media is providing advertisers with opportunities to get more creative than the standard ad banner featuring a product.

Persons: Lauren Johnson, Kristi Argyilan, Glen Conybeare, Erin Foxworthy, Conybeare, that's, Argyilan, Foxworthy, That's, It's, it's Organizations: Retail Media, Service, Retail, Albertsons Media, IPG Media Brands, Snowflake Inc Locations: Wall, Silicon, Snowflake

☆ Ad giant IPG merges embattled data unit Kinesso with media agency Reprise after major shakeup
▼ + stars: | 2023-09-21 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

Ad giant IPG has officially figured out what to do with its embattled data and technology unit Kinesso, which went through a massive shakeup over the summer that saw many of its top execs depart, as Insider first reported. Kinesso has now been merged with Reprise, an agency within Mediabrands, IPG's group of media-buying agencies. "We're trying to create an end-to-end media engine that fuels the rest of IPG Mediabrands," Martin told Insider. But the areas where the new KINESSO specializes in — like data expertise, technology, and AI — are expected to be a means for growth. KINESSO has about 6,200 employees, roughly a third of the 18,000 staffers Mediabrands has across its global network.

Persons: Kinesso, Jarrod Martin, IPG, Martin, Eileen Kiernan, Kiernan, Philippe Krakowsky, it's, Mediabrands Organizations: Reprise, UM, Initiative, Revenue, Bank of America Locations: Mediabrands

☆ These 10 stocks have the most exposure to China's 'stalling' economy, BofA warns
▼ + stars: | 2023-09-08 | by ( Matthew Fox | ) www.businessinsider.com time to read: +3 min

China's "stalling" economy is putting some US companies at risk, according to Bank of America. The bank highlighted the top 10 stocks that have the most revenue exposure to China. Applied MaterialsApplied Materials’ new corporate signage photo in Santa Clara California ReutersTicker: AMATMarket value: $122.6 billionRevenue exposure to China: 33%9. Wynn ResortsAdvertisementAdvertisementFILE PHOTO: Wynn Resorts Ltd property in Las Vegas ReutersTicker: WYNNMarket value: $10.7 billionRevenue exposure to China: 40%4. ReutersTicker: LVSMarket value: $38.2 billionRevenue exposure to China: 67%Other companies that have considerable revenue exposure to China include: Intel (27%), Tesla (26%), and Nvidia (26%).

Persons: Savita Subramanian, Santa Clara California, Lam, Shanghai Aly Song Organizations: Bank of America, Service, Santa Clara California Reuters, Broadcom Reuters, IPG Photonics, Wynn, Wynn Resorts Ltd, Las Vegas Reuters, WYNN, Qualcomm, China, Vegas Sands Corp, Reuters, Intel, Nvidia Locations: China, Wall, Silicon, Santa Clara, Las Vegas, Shanghai, Macau

JAKARTA, Aug 24 (Reuters) - Indonesia's talks with international partners on setting up a $20 billion fund for the country's transition from coal to cleaner energy have taken longer than anticipated and are complicated by rising borrowing costs, its finance minister said on Thursday. It was based on a similar $8.5 billion initiative in 2021 to help South Africa more quickly decarbonise its power sector. Another challenge is it will take time to hold public consultations with communities that could be affected by a project, such as the construction of a renewable power plant, the minister said. Indonesia has been pushing for coal power plant retirement financing to be seen as "acceptable" among global lenders and brought this up at a meeting of G20 finance ministers in July. The Association of Southeast Asian Nations (ASEAN) has included coal power plant retirement in its green taxonomy - a framework defining what investment is considered environmentally friendly.

Persons: Sri Mulyani Indrawati, Sri Mulyani, Gayatri Suroyo, Stefanno Sulaiman, Susan Fenton Organizations: Reuters, International Partners, World Bank, Asian Development Bank, The Association of Southeast Asian Nations, Thomson Locations: JAKARTA, United States, Japan, Indonesia, South Africa, Jakarta

☆ SIGN UP NOW: Experts discuss the evolving role of retail media and the challenges of brand advertising
▼ + stars: | 2023-08-22 | by ( Business Insider | ) www.businessinsider.com time to read: +2 min

On September 19, Insider is hosting "A New Era of Retail Media," a free virtual event at noon ET featuring speakers from Snowflake. Retail media experts will share skills and strategies brand owners can use to expand their advertising reach. Combining robust first-party data on shoppers, exclusive inventory, and engaging ad formats, retail media is now the third-largest digital channel in the world. Insider's virtual event, "A New Era of Retail Media'' presented by Snowflake, takes place on Tuesday, September 19, 2023, at noon ET. Speakers include:Kristi Argyilan - Senior Vice President, Albertsons Media CollectiveGlen Conybeare - Executive Lead, Retail Media, IPG MediabrandsErin Foxworthy - Industry Principal, Agencies & Advertisers, Snowflake Inc.We hope to see you there!

Persons: Snowflake, Lauren Johnson, Kristi Argyilan, IPG, Erin Foxworthy Organizations: Retail Media, Retail, Business, Service, Albertsons Media, Industry, Snowflake Inc Locations: Snowflake, Wall, Silicon

☆ IPG Mediabrands 'privacy alert' says clients should 'consider' a pause on Google ads product
▼ + stars: | 2023-08-17 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +18 min

Google has disputed the Adalytics report, with a spokesperson describing it in a statement to Insider as "deeply flawed and misleading." An IPG Mediabrands spokeswoman said it was not accurate to say the agency was recommending a pause on any Google product. "What worries me about this Adalytics report is that Performance Max campaigns have allegedly been observed to run on made-for children inventory," Schreurs said. The article also refers to research undertaken by 3rd party (Adalytics) and the Adalytics report also mentions the following IPG/MB clients: 1. GAF For several of the above clients, the Adalytics report references that IPG/Matterkind placed the ad.

Persons: Max, IPG Mediabrands, Adalytics, wasn't, IPG, Ruben Schreurs, Schreurs, Edward J, Markey, Marsha Blackburn, Dyson, Matterkind, Biden's Organizations: Google, YouTube, The New York Times, Federal Trade Commission, COPPA, Republican, New York Times, Brand, Adalytics, NY Times, BMO, BMW, Nike, Intuit, Honda, FTC, United States, Association, MFK Locations: Massachusetts, Tennessee, United, MFK

☆ The advertising winter may finally be starting to thaw
▼ + stars: | 2023-07-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The long advertising winter could be coming to an end in the second half of this year. There are tentative signs that the advertising winter is starting to thaw. Meta, which derives more than 98% of its revenue from advertising, reported revenue well ahead of analysts' estimates for the second quarter. To be sure, some pure-play advertising companies remain challenged. Indeed, on Thursday, the US Commerce Department said the US economy grew by 2.4% in the second quarter, which was up from 2% in the first quarter.

Persons: spenders, Kimberly, Clark, Brian Wieser, Groupe, IPG, Arthur Sadoun, It's, they're Organizations: Companies, Meta, Google, PepsiCo, Wall, Tech, Microsoft, US Commerce Department Locations: Madison

☆ Sorrell's ad group S4 lowers outlook over wary tech clients
▼ + stars: | 2023-07-24 | by ( ) www.reuters.com time to read: +1 min

SummaryCompanies Co slashes FY revenue growth outlook to 2%-4%Says content business has been difficultShares down 20%July 24 (Reuters) - Martin Sorrell's S4 Capital (SFOR.L) cut its forecasts for annual revenue growth and core profit margin on Monday as tech clients dialled back marketing spend, sending the advertising group's shares down 20%. Last week, U.S.-based peers Interpublic (IPG.N) and Omnicom (OMC.N) also announced weak results that underscored the growing pressures on ad agencies. S4, founded by Sorrell after he left WPP (WPP.L), the world's largest ad group, said it now expects full-year like-for-like net revenue growth of between 2% and 4%, compared with an earlier forecast of 6%-10%. It expects an operational core profit margin of between 14.5% and 15.5%, down from 15%-16% forecast previously. In the first-half trading update, the company said revenue growth is expected to be about 5%, adding that performance in its content business has been more difficult.

Persons: Martin, Interpublic, Sorrell, Aby Jose Koilparambil, Eva Mathews, Dhanya Ann Thoppil, David Holmes Organizations: WPP, Thomson Locations: Bengaluru

☆ Netflix says subscribers to its ads plan have doubled. Meet the 19 execs driving the streamer's aggressive push into advertising.
▼ + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

Netflix said in its 2Q earnings that subscribers to its ads plan have doubled over the previous quarter. Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.

Persons: execs, they're, Jeremi Gorman, Peter Naylor —, Netflix salespeople, Nielsen, DoubleVerify, Kelly Metz, They've, Gorman, Peter Naylor, who've, Naylor, Julie DeTraglia, Kinsey Tamberrino, He's, Hulu playbook, Adam Gerber, Gerber, he's, it's, She's, Asaf Davidov, DeTraglia, Jon Whitticom, Whitticom, that's, Kinsey Osberg Tamberrino, Michaela Giovengo, Valerie Bischak, Doug Brodman, Victoria Morris, Amy Newton, Joanna Read, Eric Berman, Chad Rumminger, Morgan Tully, Nicole Sabatini, Julie Taylor Green, Chris Smutny Organizations: Netflix, Hulu, ABC, Microsoft, Omnicom Media, Yahoo, Gorman's, ABC Television Group, Disney, Comcast, Viacom Media Network, Amobee, Twitter, Google, Amazon, Tech, Gaming, Entertainment Locations: Hulu, TikTok

☆ Ad giant IPG's data arm Kinesso has gone through an executive exodus, and the unit faces an uncertain future
▼ + stars: | 2023-07-19 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Ad giant IPG is shaking up its data and tech arm Kinesso, and many of the unit's top execs have left. The move comes as IPG looks to cut costs from specialty services like data, a source said. Several top executives at ad agency holding group Interpublic Group's data and technology arm Kinesso have left, and now the unit faces an uncertain future, Insider has learned. IPG launched Kinesso in 2019 as a big bet on pitching marketers additional services that go beyond making and buying ads. Acxiom will remain a standalone unit that will provide data products and services to all of IPG's agencies, the source added.

Persons: IPG, Kinesso, Acxiom, Arun Kumar, Ian Johnson, Kimber Robbins, Nancy Hall, Hall, Philippe Krakowsky, Krakowsky, IPG's, they've, Dentsu, Merkle Organizations: Global, WPP, Mindshare, Reprise, UM, Agency, Epsilon Locations: Mediabrands

☆ These are the 3 key things that will impact the stock market in the week ahead
▼ + stars: | 2023-07-15 | by ( Zev Fima | ) www.cnbc.com time to read: +10 min

A lot was riding on these important measures of inflation after the scorching-hot ADP jobs report last week. Here are 3 things you need to know for the week ahead: 1. Industrial production and capacity utilization, also out Tuesday, shines a light on manufacturing, which attributes about 12% to U.S. GDP. Six months is generally considered to represent a balance between supply and demand in the housing market. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio.

Persons: Stocks, Morgan Stanley, Johnson, Jeff Miller, Lockheed Martin, Charles Schwab, JB Hunt, Goldman, Baker Hughes, Ally, Kinder Morgan, Zions, Philip Morris, Abbott, ABT, Jim Cramer's, Jim Cramer, Jim, Scott Olson Organizations: Nasdaq, Dow Jones Industrial, Housing, CPI, Halliburton, HAL, Johnson, of America Corp, Lockheed, Lockheed Martin Corp, Novartis International AG, PNC Financial Services Group, Inc, PNC, Charles Schwab Corp, Bank of New York Mellon Corporation, BK, Synchrony, Interactive, Goldman Sachs Group, U.S . Bancorp, ASML, Citizens Financial, T Bank Corp, Northern Trust Corporation, Horizon National Corp, Business Machines Corp, IBM, United Airlines, Netflix, Steel Dynamics, Alcoa, Discover Financial Services, Crown, International Corp, Equifax Inc, Las Vegas Sands Corp, Liberty Energy Inc, Philip Morris International Inc, Taiwan Semiconductor Manufacturing Company, American Airlines Group Inc, Travelers Companies, SAP, Nokia Corp, Truist Financial Corporation, Company, McLennan Companies, Infosys Technologies Ltd, Newmont Mining Corp, Fifth Third Bancorp, Pool Corporation, Alfa Laval, Webster Financial Corp, Blackstone, Financial Corp, PPG Industries, CSX Corp, CSX, Berkley Corp, Swift Transportation Holdings Inc, American Express Co, AutoNation Inc, Interpublic, of Companies, Autoliv Inc, Huntington Bancshares, Financial Corporation, Roper Technologies, Comerica, Jim Cramer's Charitable, CNBC, Getty Locations: U.S, Las, ZION, Horton, Freeport, Marsh, ALFVY, W.R, Lemont , Illinois

☆ A year ago, I sold my ad agency to a new type of agency holding company. Here are the things I wish I knew before.
▼ + stars: | 2023-06-16 | by ( Ryan Joe | ) www.businessinsider.com time to read: +5 min

One year ago, the ad agency Mekanism was bought by PE-backed holding company Plus Company. The ad agency Mekanism sold one year ago to the Canadian holding company Plus Company, which is backed by the private equity firm CVC Capital Partners. But as far as bosses go, not only is Plus Company CEO Brett Marchand really smart, I like him as a person. There are also holding companies that use a new model, like S4 and DEPT, where you become part of one big group. Due diligence was like "getting a couple of colonoscopies a week"I looked into CVC, the private-equity company that funds Plus Company.

Persons: Mekanism, Jason Harris, I've, Brett Marchand, hasn't, we'd, it's, They'd, We're, haven't, Brett, They're Organizations: PE, Plus Company, Capital Partners, Plus, Publicis, WPP, CVC, Company Locations: colonoscopies

☆ Here are Wednesday's biggest analyst calls: Apple, Tesla, SoFi, ServiceNow, Meta, Netflix, Splunk and more
▼ + stars: | 2023-06-14 | by ( Michael Bloom | ) www.cnbc.com time to read: +12 min

Piper Sandler initiates Domino's as overweight Piper said it sees an attractive risk/reward for Domino's shares. Piper Sandler reiterates Meta as outperform Piper Sandler raised its price target on the stock to $310 per share from $270 and said ad spend is "holding up." Citi downgrades Logitech to neutral from buy Citi downgraded the stock due to the unexpected departure of CEO Bracken Darrell. Citi reiterates Accenture as buy Citi said the Dublin-based IT company is an AI beneficiary. Piper Sandler initiates Bentley Systems as overweight Piper said the company is a "high quality industrial software franchise operating with scale."

Persons: Piper Sandler, Piper, Wolfe, it's bullish, Bernstein, Gordon Haskett downgrades, Gordon Haskett, Needham, ServiceNow, Bracken Darrell, Guy Gecht, Raymond James, Dave, Buster's, Riley downgrades Cinemark, Riley, Li, Morgan Stanley, Tesla, Splunk, TD Cowen, Wingstop, Cowen, it's, Estée Lauder, Berenberg, Roth, Morgan, Bud Light Organizations: Barclays, Netflix, FedEx, Apple, TAM, Citi, Logitech, Materials, SVB Securities, PayPal, Linde, LIN, Bank of America, Oculis, Dave, Cinemark Holdings, Inc, Accenture, IT Services, Li Auto Citi, China, Li, SSS, Bentley Systems, Photonics, Technologies, AMD Data Center, JPMorgan, DG, Anheuser, Busch InBev, Molson Coors, & $ Locations: 3Q22, 4Q22, 2H23, Latin America, Dublin, Bergamo

☆ Stocks making the biggest moves midday: Logitech, Toyota, UnitedHealth, AMD and more
▼ + stars: | 2023-06-14 | by ( Alex Harring | ) www.cnbc.com time to read: +5 min

Logitech — Shares tumbled 12.3% after the company announced president and CEO Bracken Darrell is departing. Toyota — The Japan-based automaker's shares gained 4.5% Wednesday. Lumen Technologies — The telecommunications stock gained 6% during midday trading Wednesday, adding to the 16% advance that was made Tuesday. Earlier in the week, the company announced a new partnership with electric vehicle software charging company ev.energy. Advanced Micro Devices — The chip stock gained nearly 2% in midday trading, a day after the company announced its latest artificial intelligence chips.

Persons: Bracken Darrell, UnitedHealth — UnitedHealth, John Franklin Rex, Akio Toyoda, Lumen, Roth MKM, Goldman Sachs, Bernstein, Bud, Raymond James, Buster's, Cinemark, Riley, Li Auto, Morgan Stanley, Wolfe, it's bullish, Gordon Haskett, SVB, — SoFi, Estée Lauder —, — CNBC's Michelle Fox, Yun Li, Sarah Min, Hakyung Kim Organizations: Logitech, Swiss Federal Institute of Technology of, Citi, Goldman, Global Healthcare, Toyota, Lumen Technologies, Google, Microsoft, Maxeon, Technologies, Reuters, Services, AMD, Anheuser, Busch InBev —, Netflix, Wolfe Research, Barclays, SVB Securities, Berenberg Locations: Swiss Federal Institute of Technology of Lausanne, Lausanne, Switzerland, Japan, Latin America

☆ I turned down a $250,000 job offer and moved to St. Barts to start a new life. I'm much happier since prioritizing my well-being over money.
▼ + stars: | 2023-05-18 | by ( Alicia Gonzalez | ) www.businessinsider.com time to read: +7 min

Once she visited St. Barts, she found herself and turned down an attractive job offer to move there. I fell in love with St. Barts while visiting a friend, and I turned down a $250,000-a-year job offer to move there permanently. Around my third month of working from home, a friend invited me to St. Barts, a place I'd never been. When I got to St. Barts, everything changedIt's a very small community, and you run into people all the time. Even though I couldn't be certain what would happen if I declined the job, trusting myself to succeed as an entrepreneur felt right.

☆ These 18 top Netflix execs are driving its advertising push under head Jeremi Gorman as the company makes its first big TV upfronts pitch
▼ + stars: | 2023-05-17 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. They are Kinsey Osberg Tamberrino, who is Publicis' main point of contact, and who spent eight years at Hulu, rising to director of advertising sales. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.

☆ Tech Slump Weighs on IPG Revenues
▼ + stars: | 2023-04-28 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

IPG CEO Philippe Krakowsky, seen at an event last summer, said this year’s first-quarter results weren’t in keeping with the advertising company’s track record. Photo: Richard Bord/Getty ImagesInterpublic Group of Cos. said organic net revenue declined 0.2% during the first quarter of 2023 following a pullback on marketing spending in the technology sector. Organic net revenue in the U.S., IPG’s largest market, declined 0.9% in the period. This compares with 12% growth in the first quarter of 2022. Organic net revenue removes the effects of currency fluctuations, acquisitions and disposals.

☆ The CEOs of the world's biggest advertising companies just outlined how AI is about to transform their businesses
▼ + stars: | 2023-04-28 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Advertising agency CEOs are eager to signal their companies' AI expertise to Wall Street. Speaking on this quarter's earnings calls, executives at the world's largest advertising agency groups also outlined some of their recent AI client projects and technology task forces. "What's changed over the last six months is the application of AI through generative AI into the creative process," Read said. Omnicom is running more than 20 projects where it combines Omnicom's historical data with GPT's automation technology, Wren said, though he didn't specify exactly how it was being deployed. That will require more creative assets, Sadoun said on the Publicis earnings call.

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